INTRODUCTION

BRAND IDENTITY

BUILD THE EXPERIENCE

EMBRACE ALL OPPORTUNITIES

LEAD BY INSPIRING

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BUILD

Building a culture based on forward-thinking ideas, cultural trends.

LEAD

Leading a new differentiated brand experiences through cultural & characteristic trends that set Surface Entertainments apart from others.

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VISION

Surface Entertainment's vision is to represent the company's ultimate goals. SE Aims to develop a Capsule through creativity, cultural content and drives to be a brand that can inspire the world.

KEY CONTRIBUTIONS:

Core values uphold a strong brand identity and embody the pursuit of worth and self-control. When showcasing and steering a brand, these values should always be kept in mind and integrated into different brand experiences.

EMBRACE

Embracing quality like-minded outcomes through internal and external collaboration.

STATEMENT

Brand statement: Reflects our values and vision, sets cultural trends, connects with the public, conveys philosophy and goals, shapes our image and identity both internally and externally allowing Surface Entertainments to set the tone of voice engraving our identity and sharing it with the world.